Business Tips

Varied forms of digital marketing to promote your business

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The most important tool when it comes to reaching out to customers as they go online is digital marketing. Users using electronic devices ranging from smartphones to desktop computers can all be targeted by digital marketing.

This means that using the various forms of digital marketing is the most successful way of promoting your business online. Having a business website is only the first step for successfully launching your product, brand, or service online. And the only way to make your site highly visible is to use as many types of digital marketing as possible.


Forms of Digital Marketing


Mixing varied forms of digital marketing is the ideal practice for your business to reach out to potential customers. A higher success rate is in store for your business when it manages to use various digital channels to reach out to audiences.

The varied forms of digital marketing strategies to implement include:

SEO or Search Engine Optimisation

When it comes to digital marketing strategies, the first thing people think of is SEO or search engine optimisation. Search engines such as Google, Bing, and Yahoo are considered online kings when it comes to digital marketing. It’s because attracting significant organic traffic to a business website becomes possible when SEO is done right.

Ranking high on SERP or search engine results is the ultimate goal of an SEO process. Your business website needs to build a mix of SEO processes such as using specific keywords to optimise the content or through outbound and inbound links.

The toughest thing with SEO is keeping up with the ever-evolving algorithms of the various search engines. This means that your methods and strategies need to stay updated for any changes. However, every business website needs SEO these days for it to stay on top of its chosen industry. It’s almost impossible for a business to stay competitive online without SEO.


SEM or Search Engine Marketing

Another way to increase traffic to your site is through SEM or search engine marketing. Using this strategy allows you to advertise your product, brand, or services in search engines to be included among the paid search results.

Organic SERP results usually display paid results. For instance, a related URL will display a small “Ad” from Google. Bing Ads and Google AdWords are the most popular paid search services online.

The paid ads are allowed by search engines to occupy space below a related URL showing the same viewer demographics, keywords, and location. Using this digital marketing strategy is pretty effective as your ad is only shown to your targeted audience.

This kind of online advertising works as a PPC or pay-per-click method. This means that you only need to pay when a user clicks your ad.


SMM or Social Media Marketing

If search engines are the kings online, the queen is undoubtedly social media. This means that focusing on social media needs to be done for your business to succeed online.

People use social media platforms to keep in touch with family, friends, and everything happening around them. Finding the right social media platform relevant to your business is another great way of promoting your business.

Contact an established digital marketing company to get the best results you’ve always dreamed of for your business.

Business Tips

Bodyguard Services

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Who is a bodyguard?

A bodyguard is someone who is specialised in security matters and takes time to know your habits and assess your security vulnerabilities and threats that face you while at home or work, especially when you are a VIP or a renowned person in the society. A bodyguard is a security specialist who is extremely astute, well-trained and highly educated in matters of security threats for them to achieve high standards possible from across security platforms. They study your security threats and vulnerabilities and implement measures to deter threats from taking effect. A bodyguard apart from providing general security and safety measures can act as a personal aide, but of more concern to them are the external threats. Bodyguard protection is sensible when you are a VIP or renowned wealthy business individual.


Why bodyguard services?

If you believe in the right to peace of mind while doing your daily routines, while travelling and any other duty without restrictions from the security threats or fear from external forces, it is your time to consider bodyguard services from a reputed company so that you can go about your business with peace of mind you deserve. In a population, there is the majority who believe in doing the right and a few who gain satisfaction in executing the wrong deeds and causing harm to the innocent. A bodyguard must deter those threats executed by a few towards the majority righteous. A bodyguard should be able to scan and pinpoint those with ill-motives and if possible, apprehend them with relevant authorities from the crowd. It is a bodyguard duty to deter those with ill-intentions from causing harm to those who seek their services.


Benefits of hiring bodyguard services

A bodyguard forms an essential aspect in fulfilling a sense of security needs you deserve while you go about your daily routine. The benefits hiring bodyguard services by Exclusive Protection include:


Sense of safety

You attain a sense of safety and mental security satisfaction with a bodyguard around you while you go about your daily duties. The peace of mind associated with having a bodyguard around you makes you more productive rest assured that everything else is taken care of by professionals. You can move freely without fear or favour, especially when addressing a crowd of people with diverse opinions and beliefs. Important valuables, life a priority and others like your business, home, or an upcoming event are well taken care of for you.


Sense of security

Their sheer presence all the time conveys a sense of security to the subject and their audience, and even the potential insecurity perpetrators. Their presence around the subject sends a sign of tight security to the subject. In addition to their professional experience and ability to remain calm and contained in the event of hostility and can handle threats and unpredictable situations in a professional manner.



Bodyguards possess in-depth knowledge and expertise in the manner in which they conduct their duties and how they convey messages amongst other security agencies and personnel. Their skill-set can detect early threats and prevent unpredictable hazardous situations that otherwise could cause damage to the subject.


Manage crowd

The bodyguard can read and assess people in a crowd and situations and call to action measures suitable to each situation to ensure the protection of their subject from extreme situations.



Business Tips

What to Look for in Melbourne IT Services Providers

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Whether you are running your small business or you own a large company, the advancement in technology has made it easy for you to attend all the areas you need within a short time. However, if you do not have the right people to offer you the IT services you need, this is not possible. For this reason, as you expand your business, ensure that you have the right people to offer you the required services. In case you live in Melbourne, things will be easier for you since there are so many people who are professionally trained to offer IT  service to their customers. Although there are so many trained people to provide Melbourne IT services, it does not mean that all these people can provide the same kind of services. This is why you need to be very careful, especially if you have never been in this situation before it can be very challenging for first-timers. The following are some factors to consider when you are looking for Melbourne IT service providers.

It supports certification

The first factor that you need to consider is whether the person you are about to hire or employ is certified as an IT service provider. This is because you need to know the kind of people that you are about to ask for their IT assistance. A certified IT service provider in Melbourne can deal with any jobs you want them to do for you because they are experts in this area.

The needs of your business

The main reason as to why you need to hire this Melbourne IT service providers is because there is a problem that you need to solve in your business. This problem you want to address is your business needs. For this reason, even before you hire the IT service providers, you need to know the specific services your business requires so that you can understand what task the providers will have to do. When you are aware of the needs of your business or company, you have an excellent opportunity to hire a Melbourne IT service provider who is capable of providing the services you need.

Experience and expertise

Another primary factor that you must consider is the level of experience of the person you want to hire. This is because different people have been working in this area for an entirely different time, and hence others are more experienced than others. The higher the level of experience an individual has, the more the expertise they have in dealing with the kind of services you need.

The availability of the IT service provider

Whenever you are hiring people to work for you, you must be very careful to ensure that you do not hire people who will always be absent when they are required to be working. This is also the case when you are looking for any Melbourne IT service provider. Always ensure that you can count on them any time you need their services. This is because there are services that you would want them to tackle them immediately, while others can be long term services. Ensure that you avoid hiring anyone who likes giving excuses for their absence.


Depending on the kind of services the IT service provider offers, people will either like to recommend you to hire them or avoid them. You must look for the views of the provider’s past clients to find out whether they are capable of providing the right services or not.

To make things easier for you and your company, turn to Melbourne IT services by Australian IT Group.

Business Tips

The Importance of Corporate Leadership Programs

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The importance of corporate leadership programs is common knowledge among various organisations. These organisations are aware of the critical importance of corporate leadership programs to their long-term success.

The exit of baby boomers in today’s setting is felt by various organisations. This is because the top positions are occupied by baby boomers and their mass exit is, to say the least, causing strong leadership difficulties in organisations.

The entirety of an organisation is largely impacted by leadership. This makes it essential to prepare new leaders to take over the responsibility of running it on a day-to-day basis.

The impending mass exit of baby boomers occupying the top positions in various organisations has made it imperative to train new people to take over. Here are some facts that make the investment in corporate leadership programs crucial.

  • A study has found that 88% of people financial rewards take second place to recognition in the workplace. A long-term big impact on any organisation is fostered when it has leaders that create a positive work culture. This shows the importance of having new talents undergo corporate leadership programs.
  • The second reason that makes people stay or quit their jobs is their boss. This shows that well-trained leaders are crucial for an organisation to stay productive and happy. Corporate leadership programs teach and train rising talents to ensure peak levels of employee satisfaction in the workplace.
  • It has been found by a study that a great number of workers feel disengaged from their work. Any organisation can only become more profitable in the presence of effective management. An effective leader provides recognition and purpose to their team members to make them feel connected to their work. Every organisation’s goal is to create a stable profit, a skill that is taught and learned in corporate leadership programs.
  • An organisation with a leader open and updated to the newest innovations and ideas gain a bigger impact than those who don’t. A thriving culture of innovative ideas and technology fostered by a creative and effective leader can happen with the skills honed and taught in corporate leadership programs.
  • Rising talents are being focused on by more companies in all their department levels. The past practice of developing only senior-level leaders does not hold water today. The development of leadership at all levels is now the focus of most companies. The value of doing so was brought on by the result of various research studies.
  • Another study has discovered that the objectives of an organisation are better performed when the focus is on the development of their internal leadership. The study showed that organisation objectives are positively impacted when leadership development is given importance.
  • A leader is only considered good and effective in today’s setting if he/she can manage an organisation’s human needs and efficiency. This makes it crucial for organisations to invest in corporate leadership programs as a way to groom future leaders.

All levels in any organisation need good leaders. Grooming a talented employee to take the helm of leadership may make him/her confused about the right way to go about it. Corporate leadership programs provide talented employees with the crucial skills to become a purposeful, effective, and empathetic leader. Inkling Group offer corporate leadership programs. Make sure to check out their course offerings.

Business Tips

Hervey Bay Accountants

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Hervey Bay accountants provide you with the most effective accounting services you have been looking for, which include; general accounting, accounting data entries, tax returns filing, super fund auditing, bookkeeping, and general auditing services.

They are registered tax agents, auditors, and public accountants, you can contact them for more of this kind of service brought to your business door at an affordable price. They allow the business do what they know best, make sales and engage with their clients and later on, during the wee hours or official hours, we chip in to your business with state-of-the heart tools and technologies to analyse their business activities and in the end, provide them with the sales reports which are the core documentation businesses needs to have. The analysis done on the business law books like cash books, journals, etc, will yield final business reports for the business. So, if you need any assistance, don’t hesitate to contact an accountant.

Accountants are those smart guys who look into the data at hand and harness critical issues on business matters to give long-lasting business solutions. Accountants armed with calculators and the skewed data can denote actual representations of a business like the state of the business as at a certain date, where it is headed to, and even the state of the business in the near future.

As accounting professionals, accountants ought to know their business well, and further go ahead and understand businesses of their clients and most importantly analyse and give financial reports of their clients’ business at the touch of a button.

Types of accounts

There are two types of accounts professional deals with; business accounts and personal accounts. They are both handy for financial reports. If you are running a business and you want to straighten up your business books, business processes, and procedures, contact them because they will assist your business and give guidance and recommendations. The same accountants will strive to ensure the business runs perfectly and every business transaction is captured and accounted for. The reports from your business will act as a pivot to determine your business growth.

Hervey Bay accountants will put in place measures that will give correct standings of your business so that you avoid the overtaxing of your business that could lead to a small profit margin. They will help your business and other businesses realize valuable financial outcomes from their day to day activities.

Better still, if you are creating a business from scratch, they will give you vital details and information about the market trends that will see your business take off in style. They will guide you and the business all through to break-even point and business success.

Your business will reap benefits from their pre-emptive mindset that will keep your business on the right track, avoid impulse buying and unnecessary spending for a maximum return on investment.

These accountants simply babysit and show many concerns as much as the owner does. So concentrate on matters of substance in your business and let the rest be on our shoulders, we will do the rest for you.

Advantages of accounts information

  • Management accounting for operation
  • Tax reporting
  • Performance evaluation of a business
  • Accounting as information, as for the saying “numbers don’t lie” in accounting information systems it is not correct, unscrupulous accountants can manipulate data to reflect a different perspective (cookbooks)
Business Tips

SEO Auckland

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SEO has become a foreign language to some businessmen in Auckland. It came in without notice and without any manual at all. It just started out as optimizing keywords, meaning, to analyze and look for the best keywords for easier research. Applications of SEO can be complex, and results may be different from what is expected.

SEO Training in Auckland

Since SEO has become a great part of a company’s success, SEO training is already offered in Auckland. Mostly, this SEO training is incorporated in marketing, advertising, and business courses. For those who are already professionals, you can still have access to the SEO training course.


SEO training in Auckland simplifies the complex world of SEO. It will give you a better understanding of SEO, starting from fundamentals to its application. The SEO training in Auckland usually runs for six (6) hours or more, depending on the specific course outline you’re getting.


The SEO training course will give you a good grasp of SEO in general. It will help you choose the best keywords, create on point and effective titles, rich snippets, landing pages, use of google analytics, and many more.

SEO Course Approach

The moment you enrol for an SEO training, you will have a tutor who will assist you throughout this course. You will receive some guidelines, templates, and other things that you need for the hands-on application. The SEO training is designed for enrollees who have little to no knowledge of SEO.

Convenience of SEO Training in Auckland

SEO experts in Auckland cater to enrollees who want to learn more about the SEO world. They make the SEO training available for your convenience. As a matter of fact, onsite and online SEO training is made available.


Also, SEO training can be done in groups, or even individual, whatever do you prefer. The SEO training would cost at around $450-$600, more or less. But, if you think about the benefit it would give you, this amount is just acceptable.


Who Benefits From the SEO Training in Auckland?

As mentioned earlier, SEO is vital to a business’ success. SEO gives a great impact on a business’ ultimate goal – to generate income from sales. Below are the people who will benefit from having an SEO training:

1.    Manager

The manager oversees the welfare of the business. With this, the manager should know how to run the business from bottom to top. It would be beneficial if the manager also knows the tips and tricks of SEO, and do not solely rely on a team who does this.

2.    Outsourcer

Having an outsourced team may be difficult, most especially if they come from other countries, and just communicate via online. Even SEO experts have different interpretations of the problem and solutions to it. This is why the outsourcer should have a knowledge of how SEO works so he will know where to locate the issue and how to solve such.

3.      Freelancers

The world is changing and everything can be accessed easily. Freelancers in Auckland sprouted. There is a high demand in the world of SEO because there are businesses in Auckland who are still practising the traditional way of advertising. For freelancers who wanted to change their careers, now is the best time to learn SEO and apply them to future clients or companies who need it the most. Check out NZ SEO to see how they could fit in with your needs.




RBC Small Business Banking Tips

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An interview with Jason Storsley, Chief of Small Business for the Royal Bank of Canada.

Why and how should SMEs expand outside Canada?

Good reasons abound: Canada accounts for just over 2% of global GDP, and not all countries are at the same level of economic development. Thus, your company could have a product that sells well not only here, but also in other countries or regions of the world in view of their economic maturity.

The key is to have a solid business plan. You need to know the market and the customer base, and understand how they will react to your product. Outside our borders, nothing is the same.

How many of your customers export?

We are seeing more and more, especially online providers. Thanks to the Amazon and Alibaba of this world, it is easier than ever to go international.

Who can help my SME in its efforts?

You will need an accountant who has experience with all the transnational dimension. Ditto for your legal counsel. Some countries, like China, require a local presence – so you will have to create a physically active subsidiary there. It will take the advice of a law firm with the necessary expertise to establish and conduct your business in your new expansion territories.

What about currency risk?

Imagine that you manufacture your product here in Canada, but sell it abroad and pay in another currency. If the exchange rate moves in the wrong direction, not only could you come out losing the deal, but the whole exercise could go awry. It is therefore crucial to be aware of the currency risk, and to have a strategy in this regard.

This is an excellent point of discussion to present to your banker, as well as to your accountant and your lawyer.

My choice of banker becomes important if I start foreign trade?

When it comes to foreign trade, it’s important to centralize your banking – your local currency account, your foreign currency account, your credit cards (which will likely be in Canadian and US dollars) – on a single platform. online banking. You want a portal as integrated as possible, because sometimes you will make transfers, sometimes you will buy currencies, sometimes you will transfer funds between your accounts …

Is it complicated to establish a banking relationship abroad?

Watch out for deadlines when you enter new markets outside the country. You probably have a habit of opening bank accounts; if it’s a personal account, the transaction can often be done online, and if it’s a business account, it can take just one day.

But in some parts of the world, it might take you three to six months. In addition, you may need to establish a local presence. We are not talking here about registering a name with local authorities, but about maintaining offices and staff. You may need to form a joint venture.

We must never neglect the time dimension in foreign trade, because the time will be longer than in Canada: advisors will need time to answer you, the options available to you will be complex, and you will need to help to guide you.

What will take more time than here?

There will be ongoing paperwork. For example, foreign authorities will want to understand your ownership structure of your business (who owns equity, owns equity investments). As a result, they will often require various documents before you can do business on their territory, and in many cases you will have to produce other documents periodically to continue your activities.

Are there places recognized for their bureaucratic heaviness?

Some less developed countries have very few regulatory requirements, but others on the contrary have more than here. It is up to the owner of the company to be well informed on the subject.

What surprises most your customers who have started exporting?

There are two comments I hear often. The first: “I did not imagine how different it would be to simply start a business in Canada.” The second: “I would never have left it alone. The advice of my banker and the expertise I have had on accounting and legal issues have been crucial to the start-up and success of my transnational activities. “


The consulting market for TPE will explode

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Odile Olivier, leader of Petite-Entreprise, portal of information and advice for creators and managers of small businesses, gives independent consultants the ten keys to sign consulting missions to leaders of TPE.

“The number of independent consultants has doubled – even tripled – in the last 10 years.” According to INSEE, there were already almost 100,000 consulting structures in 2011. Having no choice but to launch an independent and provide a know and expertise to other entrepreneurs, many former executives are embarking on this path.

Unfortunately, according to Syntec, at least 50% of consultants stop their activity in the first year after their start. Despite this finding of failure, and observing the current market of small business, the French consulting market could well explode in the coming years and meet a dual economic challenge.

A potential “huge”. The 2.5 million French companies are mainly small businesses: 96.8% of them have between 0 and 19 employees (1). And yet, they are very little accompanied, the consulting structures being mainly based in Paris (the Ile-de-France concentrates 62.2% of the jobs of the council in 2007). In this market, it is difficult for an independent company to fight against the leading auditing and consulting firms (the “Big Four”), which target large companies and SMEs.

The growth potential of the French consulting market is therefore elsewhere, towards the VSE market, and more so in the provinces. It is enormous, since, if we consider that any entrepreneur should be accompanied one day or another in his activity, it is several hundreds of thousands – even millions – of coaches and other consultants who miss the call.

The key is a double economic challenge: if the old senior executives were able to sustain their activity, it is the job market of seniors and the market of VSEs that could benefit. It remains to apply the right method to join these two worlds. Consultants need to adapt to new contacts Is not it said that the success of a product or service is due to the fact that it responds perfectly to market demand? Now, is this the case for the supply of consultants?

Regarding the TPE, typically no. Many consulting professionals are “breaking their teeth” in a market they do not understand well and do not know the codes. At, we exchange daily with consultants and leaders of TPE, and we always make the same observation: it is almost necessary to “teach” the language of the business creator or leader of a small TPE to the consultant so that he can make himself understood.

To succeed, the consultant will have to make a clean sweep of what he knows, the methods applied in his “old world”, be attentive to the market, active listening, physical contact with the leaders of TPE without selling them anything this is (initially), identify their objectives, observe their managerial, commercial, administrative behavior, understand their social and family environment, their strengths and weaknesses, etc.

If the independent consultant has a real commitment to help the CEOs of TPE, then the keys are all within reach. In 8 years, has responded to more than 90,000 requests from business leaders, most often by connecting entrepreneurs with a “Correspondant”, a professional consultant.
We therefore feel justified in providing 10 tips to consultants who want to address the small business market and, beyond, respond concretely to the issues of employment and growth that we have mentioned: give a real “second career” to executives seniors and support the very small companies in their development.

1) Multidisciplinary: the CEO of TPE needs a single business advisor or a single interlocutor, not a multitude of experts around him.
2) Offer specific services with a name, a beginning, an end, a price, a support: the leader of TPE buys a solution, not a number of hours.
3) Valuing its consulting missions in terms of ROI (return on investment): the leader of TPE ultimately seeks, even for an HR management service, an increase in turnover and profitability.
4) To be reactive, brief and direct: the leader of TPE does not have the time, he does not anticipate, he has the “head on the handlebars”.
5) Propose a specific action plan with results: the leader of TPE needs concrete, not theory.
6) Listen to the real need expressed by the leader: the leader of TPE buys an answer to his need, not an expertise.
7) Facilitate the life of your customers, offer “turnkey”: the leader of TPE hates paperwork and sometimes has no assistant or secretary.
8) Speak in terms of solution, no method: the leader buys a solution, not training, coaching, support and even less consulting.
9) Stay humble and affordable: a TPE executive needs to understand what he is buying. He is looking for a “person of trust”, not a “consultant” to put himself forward …
10) Staying a business leader first and foremost: a TPE executive gives his respect and trust to someone who will have attitude of a boss, who will speak to him frankly, get paid and bill at the right price. “