The visionary behind the brand
Inner-B director, organising educator and Sydney mum Valerie has been planning her life with style for as long as she can remember. When she finally took up organising for a living, it came as no surprise to lifetime friends. However, her organised life has been far from boring.
Valerie achieved her long-time goal of climbing to the top of Mt Kilimanjaro (5,895 meters above sea level) and trekking for Mountain Gorillas in Uganda in 2005. It’s this can-do attitude to life that she’s brought to her business.
Now, the former marketing and events professional is a trained organising specialist with an extensive background in the field. But it’s her penchant for style and colour that sets her apart. A routine and organised life is not a boring life. Instead she focuses on organising being stylish, creative and incorporating the language of colour. From a design perspective, she takes her inspiration from classic looks with timeless appeal.
Valerie is now a sought-after course facilitator, lecturer and public speaker and conducts engaging, motivational workshops for the corporate and retails sectors. She educates stay-at-home and working mums in the processes for an organised life, with her messages resonating strongly with those fortunate enough to see her live."I ordered refills for my Mum Organiser, because Valerie’s words "if it’s not in the diary it’s not going to happen" are embedded in my mind." one loyal customer said. Her workshops include:
- Take control of your time - Take control of your time or time will take control of you. Making sure you have a plan B, time management tips and tricks to make a busy mum’s life less stressful.
- How to organise with style - Making organising fun and stylish. Focuses on routines and streamlining your life.
- The work-life balance myth - Does it really exist and how do you manage a career and still have a happy family life?
Valerie has her first book in the pipeline, a new line of products to follow and exciting adventures planned with husband Kurt and daughter, Isabella.
The story of Inner-B
When Valerie fell pregnant in 2007, balancing the pressures of work and preparing to welcome her first child into the world saw her desire for a systemised life take on a whole new meaning. It was during this time she created the stylish Pregnancy + Baby Organiser, an A4 compendium with no traces of pink, blue, ducks or bears. It was beautifully designed for versatility; for parents to take from the office to the doctor’s surgery and pre-baby shopping.
Gorgeous Isabella was finally born in 2007. She became the inspiration and catalyst for the Inner-B business, which launched 15 months later. "B" is the reflection of an expecting mum-to-be and the beginning and beauty of her baby’s life. Then there is daughter Bella (Isabella) – the one who continues to inspire Valerie every day.
After extensive research and 15 years in the marketing arena working with some of Australia’s leading brands, Valerie set about creating a business that could help fellow mums gain that same sense of control she enjoys over her daily life. She believes it’s being organised that will ultimately eliminate unwanted stress and create a more positive impact in your everyday family life.
Inner-B now boasts a unique collection of innovative, stylish and functional organisational solutions for all aspects of a parent’s home and life. The chic range includes organisers, planners and notepads sold through retail outlets nationally and online.